Kinesiology-Based Online Coaching

GET
BUILT.
FOR REAL.

Science-backed strength and body recomposition coaching built around you — your schedule, your goals, your body. No templates. No guesswork. Just a program that actually works.

Apply for coaching See how it works →

KIN Degree backed

Real Programs for real people

You At the center of it all

Body Recomposition ✦ Strength Training ✦ Nutrition Coaching ✦ Kinesiology Backed ✦ Weekly Check-ins ✦ Real Results ✦ Form Video Review ✦ Custom Programming ✦ Body Recomposition ✦ Strength Training ✦ Nutrition Coaching ✦ Kinesiology Backed ✦ Weekly Check-ins ✦ Real Results ✦ Form Video Review ✦ Custom Programming ✦

Who we are

Not your average online coaches.

We're Joe and Luna — both Kinesiology students who study human movement, and coaches who actually care about getting you results.

We built this because we were tired of seeing people spin their wheels with generic programs that weren't designed for them. You deserve a program built around your body, your schedule, and your actual goals.

Every decision we make — your training split, your nutrition targets, your progression — is grounded in exercise science. Not trends. Not what works for someone else. What works for you.

KIN

Kinesiology degree

100%

Custom programs

Coaches, one mission

Cookie-cutter programs

The process

How it works.

Apply

Fill out our application. Takes 3 minutes. We review every one personally and only accept clients we know we can help.

Onboarding

We do a full intake — your history, your schedule, your goals, any injuries. Your program is built around your actual life.

Training starts

Your custom program goes live in the TrueCoach app. Track workouts, log nutrition, and stay connected with your coach.

Check-ins & adjust

Regular check-ins, form reviews, and program adjustments based on how your body is actually responding. No set-and-forget.

Your coaches

Meet Joe & Luna.

Joe Thorsland

Strength & Recomposition Coach

Kinesiology student and competitive strength athlete with a 500 lb squat and 315 lb bench. Coaches men through body recomposition and strength building with programs designed around how their body actually moves and responds — not a template.

Powerlifting Recomposition Strength Training

Luna Scanlon

Women's Coaching Specialist

Kinesiology student with a passion for helping women build real strength and transform their bodies without sacrificing performance. Science-first approach to training and nutrition for results that actually last.

Women's Training Nutrition Kinesiology

Coaching packages

Pick your tier.

Essential

$150_/mo

Custom programming and nutrition targets. For self-sufficient people who need a solid plan and monthly accountability.

Custom training program
Macro and nutrition targets
Monthly check-in call
TrueCoach app access
Program updates as needed

Apply now

Stop waiting.
Start building.

Applications take 3 minutes. We review every one personally and respond within 48 hours.

Apply for coaching

GET BUILT. FOR REAL.